Small businesses use email marketing as a cost-effective tool for communicating with both current and future customers. However, if you’re conducting email marketing campaigns (including e-newsletters), you need to comply with the following rules or risk running afoul of Federal Trade Commission laws (disclaimer: We’re not lawyers. Consult with legal counsel to verify any commercial emails you send are in compliance with the law).
Learn more about “Walk the Line: Staying in Compliance with the CAN-SPAM Act of 2003″ by visiting CMIT’s blog at: http://www.cmitsolutions.com/blog/2011/03/24/walk-the-line-staying-in-compliance-with-the-can-spam-act-of-2003/.
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